Custom 3D objects must be in .obj (Wavefront) format
You can download ready-made 3D objects from websites such as
blendswap or
Free3d
Try and select low-poly models as these will be displayed on a small watchface with limited memory!
Copy the .obj (3D object) file and associated .mtl (material) file, plus associated textures to somewhere on your PC or Mac
If you only have .blend format, you need to install Blender using link below and export as .obj (Wavefront format)
Alternatively create your own 3D object using Blender and export as .obj (Wavefront format)
To add to your watchface click + 3D / Custom
Copy your 3D files from your PC/Mac to the directory on your phone specified - this must include .obj (3D object) file and associated .mtl (material) file, plus associated textures
Click + 3d / Custom again and you should see your 3D model in the list!